SEO for law firms
SEO for law firms
Every firm publishes a practice-area page. Almost none publish the thing a prospective client is actually trying to find out, which is what happens next and what it costs.
No card · 30 credits on signup
- Keywords mapped to your services
- Local and near-me intent covered
- The questions only law firms can answer, in every draft
- Structured data and a named author on each piece
- Cadence ramped so growth never looks like a content farm
Set the brief once; it runs the law firm content program from there.
What to write about
The themes that actually pull traffic here.
Themes, not a keyword dump. The example queries are illustrative patterns — run them against your own market before committing a quarter to any of them.
Do I have a case
- can i sue my employer for wrongful termination
- what counts as medical malpractice
- grounds for contesting a will
- is my non compete enforceable
- how long do i have to file a personal injury claim
- what to do after being served with a lawsuit
Fees, costs and how lawyers get paid
- how much does a divorce lawyer cost
- contingency fee percentage personal injury
- do i pay anything if i lose my case
- attorney retainer how does it work
- flat fee estate planning cost
- who pays legal fees in a settlement
Process and what happens next
- how long does probate take in this state
- what happens at a preliminary hearing
- steps in a personal injury lawsuit timeline
- do i have to go to court for a divorce
- what to expect at a deposition
- how long does an eeoc charge take
Practice area plus place
- employment lawyer near me free consultation
- criminal defense attorney county court
- estate planning attorney for small business owners
- family law firm collaborative divorce
- personal injury lawyer no win no fee
- immigration attorney for work visa denial
Urgent and deadline-driven matters
- arrested what happens in the first 24 hours
- served with eviction notice how long to respond
- restraining order hearing tomorrow need lawyer
- arraignment tomorrow what to expect
- deadline to respond to a complaint
- emergency custody order how to file
A six-month shape
A pace your domain can actually carry.
The ramp is deliberate. A site with no history that starts at fifteen posts a week is describing itself, in the only language a crawler reads, as scaled content abuse.
- 1
Weeks 1-4
One article a week- How We Charge: Contingency, Hourly and Flat Fees by Matter Type
- What Costs Are Separate From Attorney Fees, and Who Pays Them
- Do You Have a Wrongful Termination Claim? A Practical Checklist
- Attorney Profiles: Admissions, Courts and the Cases We Take
- 2
Weeks 5-12
Two articles a week- The Personal Injury Timeline, Step by Step, in This State
- What Actually Happens at a Deposition, and How We Prepare Clients
- Probate Here: The Stages, the Realistic Timeline, the Delays
- Responding to a Complaint: Deadlines and What Happens If You Miss
- 3
Weeks 13-20
Two to three a week, one of them a revision- Arrested Last Night: What Happens in the First Twenty-Four Hours
- Contesting a Will: Grounds, Deadlines and What It Usually Costs
- Non-Compete Agreements: What Courts Here Have Actually Enforced
- Collaborative Divorce Versus Litigation: How We Advise Clients to Choose
- 4
Weeks 21-26
Three a week, roughly a third of them rewrites- Updated: Filing Deadlines by Claim Type, Reviewed This Year
- What Clients Bring to a First Consultation, and What They Forget
- Settlement Versus Trial: How the Decision Is Actually Made
- Which Matters We Decline, and Where We Send Them
What only you know
The questions we would ask you.
Every competing article was written from the same public sources. The only thing that makes yours different is something a model cannot infer — so the pipeline asks a law firm before it writes. Real questions, not a template.
Clarifying questions · law firm
Awaiting answers
- 1
Which courts and counties do you actually appear in, how frequently?
- 2
For your most common matter type, what is the real timeline from first call to resolution?
- 3
What is your fee arrangement for each practice area?
- 4
What is the question prospective clients ask on the first call that tells you they have been reading bad information online?
- 5
Which matters do you decline?
- 6
What documents do you ask a new client to bring to the first meeting?
- 7
Which attorney at the firm handles this matter type, what are their bar admissions and years in practice?
Answers go into the draft as first-hand material. Three minutes here is the difference between an article about your trade and an article about your business.
Constraints that apply here
What you can and can’t say.
Descriptions of constraints, not advice. Rules vary by jurisdiction and regulator — check yours before publishing anything that touches them.
- Attorney advertising is governed by the rules of each bar or regulator, and those rules differ substantially between jurisdictions.
- Publishing content aimed at a jurisdiction where the firm is not admitted raises unauthorized-practice questions in addition to advertising ones, and the analysis varies by jurisdiction.
- Client confidentiality constrains case studies, results pages and review responses more tightly than in other professions.
- Review platforms have their own rules prohibiting incentivized reviews and sentiment filtering, and several bars have separate positions on soliciting client reviews or responding to them at all.
From content chaos to search results
Without a system
- Content takes forever, or costs a fortune
- Generic AI drafts never rank
- No schema, no author, no canonical
- Publishing is a manual copy-paste chore
- Scaling too fast gets you flagged
With SEOPulser
- Research to publish, fully on autopilot
- Your answers make every draft original
- JSON-LD and a named author on each
- One-click publishing to your CMS
- Cadence ramped to your site's age
What's different
Built to rank, not just to publish.
Structured data on every article
Article, FAQ, HowTo and Breadcrumb JSON-LD are generated inside the pipeline and stored with the piece, so they travel to whatever you publish to.
Real named authors
Every article is bylined to a named person with a bio and a profile page — not the brand as a schema.org Person, which Google advises against.
Your first-hand experience
Before drafting, you answer a few questions only you can, and the answers go into the piece as material a model could never have inferred.
An MCP server for the loop
Claude, Codex or your own agent reads the calendar, answers questions, queues generation and controls autopilot — over the same API the dashboard uses.
Pace matched to site age
Publishing cadence ramps against when your site was first seen, so a young domain never ships at a volume that reads as scaled content abuse.
Search Console improvements
Connect GSC and it finds near-miss rankings, CTR gaps and thin pages, then rewrites them as accept-or-reject hunks — on posts we didn't write, too.
Pricing
Start free. Pay when it’s working.
Thirty credits on signup — three full articles, published to your own site. No card.
Professional
Most popular$69/mo
Billed annually
- 100 articles a month
- 3 projects
- Search Console improvement loop
- MCP server and REST API keys
- Article, FAQPage, HowTo and BreadcrumbList JSON-LD on every piece
Questions people actually ask
How long does it take for a law firm website to rank for competitive terms?
It depends on the age and authority of the domain, the practice area, and how aggressively directories and lead generators defend the terms you want. Process and eligibility content in a specific jurisdiction can move within months on an established site. Broad practice-area terms in saturated markets can take far longer, and any agency quoting a fixed timeline is guessing.
Should each attorney have their own blog, or should content sit under the firm?
Content should live in one place, organized by practice area, with each piece attributed to the attorney who handles those matters. Separate per-attorney blogs split the site's authority and create duplicate coverage of the same topics. Individual attorney profile pages should still be substantial, since they attract name searches and referral due-diligence traffic on their own.
Is it worth publishing case results?
That depends on your bar's rules, which vary and often impose disclaimer requirements or restrict the framing entirely. Where results content is permitted, it is persuasive. Confirm the current position with your ethics counsel before building it into a content plan, because retrofitting compliance across a results library is considerably more work than getting the format right initially.
Do we need pages for every county we serve?
Only where you can say something specific and true about practicing there — a court you appear in regularly, a local procedure, a filing office quirk. Cloned county pages with a name swapped compete with each other, dilute the site, and read exactly like what they are. Fewer pages with real local detail outperform a large templated set.
Can AI-assisted content work for legal topics given the accuracy expectations?
It works when a named admitted attorney reviews it and when something in the pipeline pulls in firm-specific knowledge before drafting — your fee structure, your courts, your typical timelines. It does not work as unreviewed generation on a subject where errors have consequences for readers. Treat the draft as a starting point that an attorney signs, not as publishable output.
Why does our legal content get traffic but no consultations?
Usually one of three things: the content targets a jurisdiction you do not serve, it answers the question so completely that no next step is obvious, or it attracts people researching a matter you do not take. Check which pages the traffic lands on against the matters you actually want. Attribution is also unreliable here, since legal research often precedes the call by weeks.
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- SEO for real estate agentsThe portals own the listings queries. Everything else — neighborhoods, sellers, market conditions, relocation — is still available, and most agents are not writing it.
Set it up once
Point it at your service area and let it run.
Answer the brief, confirm the plan, and SEOPulser handles research, drafting, structured data and publishing on a cadence your domain can carry. You answer questions only law firms can answer.
3
Free articles on signup
- No credit card
- Published to your own site
- JSON-LD and a named author
- Cancel anytime