Priced by output, not by seat.

A unit of work. A full article costs ten credits; rewriting an existing article from a Search Console opportunity costs five; a keyword research run costs one. Credits exist because the underlying cost of an article and the cost of a keyword lookup differ by more than an order of magnitude, and a flat per-article price would have to assume the worst case for both.

Monthly allowances reset at the start of each billing period. If you consistently finish the month with a large unused balance, you are on the wrong plan and should move down — publishing volume you do not use is not doing anything for your rankings.

Yes, and on a young domain you should. Cadence is a per-project setting and the scheduler ramps it against when your site was first seen. The plan sets a ceiling on volume, not a quota you are obliged to spend.

Generation stops rather than silently degrading or billing you for overage. Scheduled calendar entries stay queued and resume when the allowance resets or you move up a plan. Nothing already published is affected.

Yes — the annual price is lower per month, shown alongside each plan. It is the usual trade: you commit for a year, we stop paying to re-acquire you every month.

Published articles are on your site and stay there; canceling a subscription does not un-publish anything. Drafts, briefs and the calendar remain exportable from the dashboard. We do not hold your content hostage as a retention mechanism.