SEO for contractors
SEO for contractors and trade businesses
The query everyone wants is owned by companies that resell the same lead four times. The queries that pay are the ones about money, permits and how a job actually goes.
No card · 30 credits on signup
- Keywords mapped to your services
- Local and near-me intent covered
- The questions only contractors can answer, in every draft
- Structured data and a named author on each piece
- Cadence ramped so growth never looks like a content farm
Set the brief once; it runs the contracting business content program from there.
What to write about
The themes that actually pull traffic here.
Themes, not a keyword dump. The example queries are illustrative patterns — run them against your own market before committing a quarter to any of them.
Cost and pricing
- how much does it cost to replace a roof in [city]
- kitchen remodel cost per square foot [metro]
- cost to rewire a three bedroom house
- how much to add a bathroom to an existing house
- why are contractor quotes so different for the same job
- average cost of a deck in [state] with permits
Permits, code and inspections
- do i need a permit to build a deck in [city]
- how long does a building permit take in [county]
- [city] setback requirements for a detached garage
- what inspections are required for a bathroom remodel
- can a homeowner do their own electrical work in [state]
- what happens if work was done without a permit
Materials, methods and repair-or-replace
- asphalt shingles vs metal roof in a cold climate
- tankless vs tank water heater for a family of five
- repair or replace a furnace at fifteen years
- how long does a kitchen remodel actually take
- is quartz worth the extra over laminate
- heat pump vs gas furnace in [state] climate
Symptoms and diagnostics
- why is my roof only leaking during heavy rain
- furnace blowing cold air but running
- water stain on ceiling after a storm
- hairline cracks in foundation when to worry
- burning smell when the heating comes on
- toilet leaking at the base only sometimes
Hiring, contracts and going wrong
- questions to ask a contractor before signing
- how much deposit should a contractor ask for
- how to check a contractor license in [state]
- what to do if a contractor abandons a job
- should a contractor be paid in cash
- what should be in a home improvement contract
A six-month shape
A pace your domain can actually carry.
The ramp is deliberate. A site with no history that starts at fifteen posts a week is describing itself, in the only language a crawler reads, as scaled content abuse.
- 1
Weeks 1-4
1 article a week- What a [job type] actually costs in [metro], and what moves the number
- Why two quotes for the same [job type] can differ by half
- What a [job type] costs when the house was built before [decade]
- What we include in a quote that most contractors leave for a change order
- 2
Weeks 5-12
2 articles a week- Permits for a [project] in [city]: sequence, timeline and fees
- What the [city] inspector looks for on a [trade] rough-in
- Project: [job type] on a [era] house in [neighborhood], start to finish
- Work done without a permit: what it means when you come to sell
- 3
Weeks 13-20
2-3 articles a week- [Material] or [material] for a roof in [climate]: what we install and why
- Repair or replace: how we decide on a [system] at fifteen years
- Deposits, draws and change orders explained plainly
- How to check a license and insurance before you sign anything
- 4
Weeks 21-26
3 articles a week, plus the standing project write-up- Working in [town]: housing stock, permit office and what it means for cost
- Why [symptom] usually means [cause] in houses around here
- Project: the [job type] that turned into something else once it was open
- What [season] does to a [system], and what to check before it goes wrong
What only you know
The questions we would ask you.
Every competing article was written from the same public sources. The only thing that makes yours different is something a model cannot infer — so the pipeline asks a contracting business before it writes. Real questions, not a template.
Clarifying questions · contracting business
Awaiting answers
- 1
What do you tell a homeowner who asks why your quote is forty percent higher than the one they got last week?
- 2
What is the real range for your most common job in your area?
- 3
Which permit in your jurisdiction takes the longest to come back?
- 4
What do you find behind the walls in houses of a certain era around here that nobody ever budgets for?
- 5
Which material or method do you refuse to install?
- 6
What was the last job you walked away from?
- 7
What does your crew's week look like in your slowest month?
Answers go into the draft as first-hand material. Three minutes here is the difference between an article about your trade and an article about your business.
Constraints that apply here
What you can and can’t say.
Descriptions of constraints, not advice. Rules vary by jurisdiction and regulator — check yours before publishing anything that touches them.
- Contractor licensing bodies in many jurisdictions require a license number to appear in advertising, and treat a website as advertising.
- Home improvement contract rules — written estimate requirements, deposit limits, cancellation windows and lien or payment-protection provisions — differ by jurisdiction and can interact with what you publish about pricing, deposits and payment schedules.
- Review platforms and lead-generation services impose their own policies, and they are stricter than they appear.
- Trade-specific certifications govern what work may be advertised at all — gas, asbestos, lead-safe renovation, electrical scope, energy efficiency programs and rebate administration are commonly restricted to holders of specific credentials.
From content chaos to search results
Without a system
- Content takes forever, or costs a fortune
- Generic AI drafts never rank
- No schema, no author, no canonical
- Publishing is a manual copy-paste chore
- Scaling too fast gets you flagged
With SEOPulser
- Research to publish, fully on autopilot
- Your answers make every draft original
- JSON-LD and a named author on each
- One-click publishing to your CMS
- Cadence ramped to your site's age
What's different
Built to rank, not just to publish.
Structured data on every article
Article, FAQ, HowTo and Breadcrumb JSON-LD are generated inside the pipeline and stored with the piece, so they travel to whatever you publish to.
Real named authors
Every article is bylined to a named person with a bio and a profile page — not the brand as a schema.org Person, which Google advises against.
Your first-hand experience
Before drafting, you answer a few questions only you can, and the answers go into the piece as material a model could never have inferred.
An MCP server for the loop
Claude, Codex or your own agent reads the calendar, answers questions, queues generation and controls autopilot — over the same API the dashboard uses.
Pace matched to site age
Publishing cadence ramps against when your site was first seen, so a young domain never ships at a volume that reads as scaled content abuse.
Search Console improvements
Connect GSC and it finds near-miss rankings, CTR gaps and thin pages, then rewrites them as accept-or-reject hunks — on posts we didn't write, too.
Pricing
Start free. Pay when it’s working.
Thirty credits on signup — three full articles, published to your own site. No card.
Professional
Most popular$69/mo
Billed annually
- 100 articles a month
- 3 projects
- Search Console improvement loop
- MCP server and REST API keys
- Article, FAQPage, HowTo and BreadcrumbList JSON-LD on every piece
Questions people actually ask
Should I publish my prices on my website?
Publish ranges with the drivers explained, not fixed quotes. The cost query is the largest in the trades and it gets answered by national publishers using averages from other labor markets, which becomes the budget your quote is measured against. An honest local range with the variables named lets you set that anchor instead, and it filters out enquiries that were never going to close.
Do service-area landing pages still work?
They work when they contain something true about the place and fail when they are a template with the town swapped. That pattern is the textbook definition of a doorway page and it has been discouraged for years. The practical test is whether you can write three paragraphs about a town that could not be said about the next one over. If not, do not build the page.
Can I outrank Angi and Thumbtack?
Not for the near-me query, which is their entire product and which mostly resolves to a map pack anyway. You can comfortably outrank them for anything requiring local judgment — cost in your metro, permits in your municipality, what a job on a house of a particular age actually involves. Those pages also produce better enquiries, because nobody sold the same lead to three of your competitors.
Is a photo gallery worth anything for search?
On its own, very little. Finished work looks similar across a trade and there is nothing on the page for a query to match. Turn each significant job into a written project page instead: the property, the scope, the permits, what was found once it was open, how the schedule moved, roughly what it came to. That version ranks for long queries and proves competence in a way a photograph cannot.
How far ahead do I need to publish seasonal content?
A full season, at minimum. A page published two weeks before the first cold snap is starting from nothing against pages that have been settled for months. Write heating content in summer and exterior content in winter, which feels wrong every year and is correct every year. The related discipline is not abandoning it when the season passes and the traffic disappears.
Do I need content at all if my work comes from referrals?
Referrals still search you before calling, and what they find determines whether they arrive expecting your prices or someone else's. If your business is full and your margins are where you want them, content is a lower priority than your business profile and reviews. If you are competing on price against quotes you cannot see, cost and project content is how you stop doing that.
- SEO for plumbersHalf your search demand arrives in a panic and the other half arrives in September planning a boiler replacement. Almost no plumbing website is built for both.
- SEO for real estate agentsThe portals own the listings queries. Everything else — neighborhoods, sellers, market conditions, relocation — is still available, and most agents are not writing it.
- SEO for dentistsThe gap between what patients type and what practices publish is the whole opportunity. Almost everything else in dental SEO is a distraction from it.
Set it up once
Point it at your service area and let it run.
Answer the brief, confirm the plan, and SEOPulser handles research, drafting, structured data and publishing on a cadence your domain can carry. You answer questions only contractors can answer.
3
Free articles on signup
- No credit card
- Published to your own site
- JSON-LD and a named author
- Cancel anytime